- TV Planning and Buying
- Social Strategy
- Direct Mail
- Market Research
- Campaign Reporting and Analysis
TV advertising is rocket fuel for brands and is brilliant at creating success for advertisers. The average person in the UK watches 4 hours 37 minutes a day of video in total and TV accounts for three quarters of it.
We will look at your brief and plan the campaign across relevant channels, platforms and devices to ensure we reach the right audience. We have access to all the industry TV planning tools needed to ensure your campaign is monitored and delivers efficiently and produces a return on investment.
Commercial radio broadcasts to over 35 million people each week and has over 470 million hours listened to every week, so has fantastic reach. Radio is part of the community and is trusted medium, reaching people in the right places at the right time. Radio targets audiences efficiently because different stations attract different listeners. This allows advertisers to talk selectively to the groups they are most interested in.
From Radio airtime through to sponsorship and promotions we can work with you to plan the most suitable campaign to reach your campaign objectives and engage with the right audiences, we can also help you record audio too.
Out of Home advertising is an unavoidable 24/7 medium, with outdoor advertising reaching 98% of the population in the UK every week (Route). OOH media is constantly evolving and is becoming more sophisticated as new technology is being integrated into panels. With new formats being released this is changing the way we buy them and making them even more adaptable, targeted and highly creative.
From static panels, buying panels on a programmatic basis through to experiential we would look at the relevant formats and environment to help reach your target audience.
The digital landscape is a fast paced and constantly evolving environment with new technology coming to the market and different platforms being introduced all the time. Digital advertising now accounts for over half of all UK adspend and is the largest UK advertising channel (IAB).
From programmatic to native to mobile, we can help guide you through the complex and somewhat daunting digital landscape to ensure the most suitable approach to your brief. All campaigns are fully managed and optimised throughout using industry technology as well as an element of human input, full campaign analysis and reporting is provided for each campaign.
Newspapers and Magazines have been around for years and will continue to be around for many more years. Often seen as pillars of the local community and champions for local causes regional and national press is a trusted environment in which to advertise. Newsbrands are still the third biggest advertising channel behind online and TV.
We have experience of planning and buying print activity across trade and consumer titles as well as regional and national press and magazines. We can offer analysis on the best titles to use as well as negotiating hard to secure the best rates and positioning for our clients.
Targeted Direct Mail, using qualified data providers, still can be a highly effective and targeted tool in the marketing mix. Compliance to GDPR is required and we look to utilise data providers that comply with the DMA code of practice.
Using audience insight data tools, we look at planning highly targeted campaigns to reach the relevant audiences, this can include solus mailers, Royal Mail, product dispatch items and response driven collateral.